VISUALIZING THE LATTICE PLATFORM:
Exploring evidence based research in visual communication of novel biotechnology to biomedical researchers
PROJECT OVERVIEW
Advisor: Christine Young, MA, CMI, FAMI
Defense Committee: Evelyn Maizels, MS, MD, PhD; Leah Lebowicz, MS, EdD, CMI
Content Experts: Dr. Teresa Woodruff, Dr. Julie Kim, Dr. Hannes Campo
Audience: Biomedical researchers
Deliverables: Two 3D animations
Software: Solidworks, Autodesk 3D Studio Max, Pixologic ZBrush, Redshift, VRay, tyFlow, Phoenix, Adobe Illustrator, Adobe After Effects, Maxon Red Giant
Narration: Wayne Chin
FINAL DELIVERABLE
RESEARCH BACKGROUND
Research Question: When educating biomedical research audiences on a novel experimental device using 3D animation, does inclusion of experimental evidence affect or influence interest in the research instrument differently than an animation that visualizes the research instrument alone?
The Problem: Incorporating new biotechnology protocols into a research laboratory costs a considerable amount of time, energy, money, and resources. Researchers must be fully confident that they understand the purpose and use of the research instrument before investing several hundreds or thousands of dollars towards the equipment. Specifically, it is unknown if using evidence-based communication, or proof of concept, is influential when using 3D animation to persuasively educate the value of the research instrument to a broad biomedical audience. The primary goal of this research project is to determine how the inclusion of evidence-based research affects interest in use and investment of novel biotechnology. This project will utilize the Lattice™ platform, a novel tissue culturing system, to investigate the proposed problem.
STUDY DESIGN
Deliverables: Two 3D animations were created to answer the aforementioned research question. One animation visualized the Lattice platform without any mention of evidence based research, while a second animation included evidence based research.
Testing the research question: Biomedical researchers were recruited and asked to watch each animation. They were given a series of surveys to measure which animation was more successful at promoting the use of the Lattice platform.
Impact: The results of this study will guide future biotechnology companies to use the most effective methods of visualization when communicating novel devices to their targeted audiences. This study will also increase awareness and use of the Lattice platform, paving the way for new methods of research that will unlock the answers to complex scientific questions.
STORYBOARD
